A Better Intake & Marketing Engine
for Plaintiff Firms
Stop paying for noise. Start getting cases.
Exclusive, pre-qualified cases scored 0–100 and routed on your criteria.
The economics are breaking
Legal keywords in PI often cost hundreds of dollars per click. Blend TV, PPC, and overhead, and many firms pay thousands per signed case.
10–20%
Revenue on marketing
Many PI firms spend this much of total revenue on marketing
$1000s
Cost per signed case
Low-to-mid thousands in blended acquisition costs
60–80%
Junk rate
Inbound “leads” that never become cases
Intake chaos: the daily reality
Intake teams buried in unqualified inquiries. High-value cases slipping through due to slow response.
No real injury or damages
Property-damage-only or minor soft tissue claims that won't convert.
Wrong state or venue
Cases outside your jurisdiction wasting intake time.
Already represented
Clients shopping around or already signed elsewhere.
Statute of limitations issues
Cases that are too old to pursue effectively.
Result: good cases slip because the team is buried in bad ones.
How Claimsy works for firms
A high-signal, lower-CAC source of the exact cases you want.
Capture
SEO-driven content, targeted campaigns, and distribution partnerships attract injured clients.
Triage & Score
Structured intake collects jurisdiction, incident type, liability signals, injuries, and timing.
Route & Match
Cases matched to firms based on configured profiles and performance data.
Deliver
Exclusive assignments via warm transfer, email/SMS, or direct CRM integration.
Optimize
Continuous learning from outcomes, sign rates, and client experience.
The Claimsy Case Score
Four factors, combined into a 0–100 score that helps firms prioritize and route effectively.
ER visits, imaging, surgery, PT, lost wages, impairment level
Citations, police reports, witnesses, admitted fault, video evidence
Attractiveness and collectability of jurisdiction
Statute of limitations concerns and case freshness
Example intake
ExclusiveCommercial trucking — rear-end collision
Travis County, TX • 3 days old
Smart routing: your custom profile
Tune your case mix like a control panel. You define the rules — we deliver only what fits.
Jurisdictions
States and counties you'll accept
Case Types
Auto, trucking, premises, med-mal, maritime
Thresholds
“Auto cases with at least ER + imaging” or “trucking with clear liability only”
Capacity
How many of each case type per week or month
SLAs
Response-time commitments by case-score band
What it looks like in practice
Three firm profiles, three ways Claimsy changes the math.
Cleaning up PPC chaos
Before
- $80k/month on Google Ads, TV, billboards
- 900 “leads” per month
- Only 80–90 signed cases
- High junk rate: no injuries, wrong venue, already represented
With Claimsy
- 40–60 qualified intakes/month
- Pre-computed Case Scores
- Significantly higher sign rates
- Lower cost per signed case
Zeroing in on the top 5% of cases
Before
- Flooded with small soft-tissue cases from generic lead vendors
- Intake spent most time saying “no”
With Claimsy
- Profile: commercial trucking above score 70; catastrophic injury/wrongful death above 75; 5-minute callback for cases ≥85
- 95%+ of small cases filtered out
- Controlled flow of very high-score intakes
- Higher share of 7-figure-potential cases
Testing new markets without the TV gamble
Before
- Wanted to expand to an adjacent state
- Alternative was a multi-million-dollar TV bet
With Claimsy
- 30–40 qualified intakes/month as primary new-market channel
- Real signed-case data by venue
- Clear CAC numbers
- De-risked expansion
Illustrative firm profiles based on common PI marketing patterns — not client testimonials or outcome guarantees.
AI-powered intake excellence
Faster, more consistent intake — with humans making every decision that matters.
Speech-to-text transcription
Every phone intake transcribed in real time, capturing the full conversation instead of hurried notes.
LLM-powered structuring
AI extracts key fields — incident details, parties, injuries, liability signals — into organized case records.
24/7 voice AI follow-up
Natural-voice outreach for confirmations, scheduling, and reminders — around the clock.
AI supports judgment — it doesn't replace it. All legal advice remains with licensed attorneys. Engagement decisions require human review, and AI outputs are audited for accuracy, bias, and consistency with bar rules.
Speed wins cases
How fast you respond often decides whether you sign the case.
Old world
- 1
Client submits form at 11:30pm
- 2
Intake sees it late next morning
- 3
Calls at 10:15am
- 4
Client already signed elsewhere
With Claimsy
- 1
Client completes intake at 11:30pm
- 2
Immediate confirmation text
- 3
Case pre-scored overnight
- 4
Early morning human callback — you're the first serious conversation
What Claimsy is NOT
Ethically clean and reputationally safe for top-tier firms.
Not a law firm
We don't give legal advice. We're an advertising, intake, and routing platform.
Not referral-fee splitting
Firms pay for services, not out of case proceeds (outside specific ABS structures).
Not a lead mill
Intakes are exclusive. Misrouted cases are credited per clear terms.
Not pay-to-rank
Routing based on objective fit, performance data, and firm criteria — not dollars.
Example pilot proposal
Your target counties, auto & trucking, 30–50 intakes/month — 90 days. Pay per qualified intake meeting your rules.
Score 50–69
Qualified
$400
per exclusive intake
30-min contact SLA
Score 70–84
Strong
$1,000
per exclusive intake
30-min contact SLA
Score 85–100
Premium
$2,500
per exclusive intake
10-min contact SLA
Credits for misrouted cases — if an intake doesn't meet your rules, you don't pay for it. Clear terms, no arguments.
After 90 days — increase volume, adjust criteria, or expand to new practice areas and geographies.
Stop paying for noise.
Start getting cases.
Claimsy is your specialized PI intake marketplace and scoring engine — delivering the exact cases you want, when you want them, with economics that make sense.
90%+
Reduction in junk
Filter out unqualified inquiries before they reach your team
5–10min
First contact
High-score cases reached within minutes, not hours
2–3x
Sign rate lift
Qualified intakes convert at significantly higher rates
Claimsy is not a law firm and does not provide legal advice. Illustrative metrics — not guarantees.